RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
WHITE PAPER:
Increasing cost controls and unpredictable cost increases are leading many enterprises to rethink how they support their business-to-business (B2B) operations. As a result, many enterprises are choosing to outsource B2B integration by partnering with a managed services provider.
EGUIDE:
In this exclusive e-guide, explore the latest trends in application integration and learn why better collaboration is critical for a successful integration environment. Also, learn five key integration competencies that will give you a competitive advantage
WHITE PAPER:
IDC conducted a study on behalf of Sterling Commerce, an IBM Company, to determine how Sterling Commerce customers were using B2B integration software innovatively to improve core processes. Continue reading this paper to learn the results of that study and find out how innovators use b2b integrations software to shrink cycle time and cost.
WHITE PAPER:
Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
WEBCAST:
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
WHITE PAPER:
As enterprises find new offerings and better products available to them, and as customer requirements change, there is a move to reassess and improve their processes involving B2B integration. This white paper provides guidance and tools that will help guide B2B teams as they go through their reassessment.
WHITE PAPER:
This E-book presents an overview of the B2B integration landscape: its challenges, its opportunities, and the approaches that leading organizations follow in developing a robust and scalable EDI solution.
WHITE PAPER:
If you are looking for smarter ways to approach file sharing in your commerce environment, you are probably thinking about outsourcing or moving to the cloud. This evaluation from IBM, supported by research from Vanson-Bourne, can help by showing you critical factors to consider.
