EBOOK:
Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
EGUIDE:
IT leaders are used to doing more with less, but the pandemic has forced many organisations to reassess whether the way processes have always been run, is optimal. With people having to work from home, many organisations have needed to automate previous manual tasks, in order to remain operational.
WEBCAST:
This OnDemand webinar features special guest Samantha Stone and John Steinert as they review how 2020 unmasked fundamental weaknesses in personalization strategies, where salespeople continue to struggle in the digital channels we’re still all limited to and what key next steps you can focus on to drive greater engagement impact for your company.
EGUIDE:
Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.
EGUIDE:
In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
WEBCAST:
Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
EGUIDE:
Including insights from Andrew Leigh (VP of Alliances at Jitterbit) and Scott Amyx (CEO of Amyx+), this expert guide explores how field services can be supercharged with an integrated IoT strategy, and how the IoT enhances customer engagement for brands and marketers.
EBOOK:
Amid the noise of burgeoning channels of communication, Salesforce's marketing automation platform helps companies address customer needs more personally.
