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The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
WHITE PAPER:
This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
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This white paper provides details on why WebSphere Customer Center provides the strategic architecture that companies need to solve their enterprise customer management issues and realize the full benefit of their investments in CRM.
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While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.
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This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
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Learn about the 10 essential MDM requirements, which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.
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Access this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include: Achieving simplicity and performance, analyzing data at speed, and more.
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View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies.
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When dealing with something as invaluable as customer data, think about creating a unified strategy that incorporates the network, people, and tools. Read this paper for advice on how to protect your customers data for piece of mind.
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This resource explores why the contact center has remained a highly untapped source of customer insight, explains how recent advances are giving organizations the power to analyze voice interactions, and counts down three essential success factors that you should consider.