WHITE PAPER:
The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
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This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
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Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
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In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
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The reality of today's empowered consumer has made it imperative for you to provide superior customer interactions at every opportunity. What is needed is a holistic approach to business process to serve the goal of delivering a world class customer experience.
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This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points.
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In this white paper, get an overview of mobile systems, or "systems of interaction", including the business and technological challenges, as well as how these systems impact the application lifecycle.
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This resource examines how you can make your organization a dynamic business with the right set of innovative and proactive applications and tools.
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Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
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In this white paper, learn about a cloud provisioning technology with a workflow-enabled framework, allowing you to create, provision, and orchestrate virtual "bundles" of on-premise and cloud capabilities that make up a new product, service, or application.